How to Sell a Warm Roof
We all know the famous line "Sell Me This Pen" and no doubt just about everyone reading this post will know which film that came from but is it really relevant? My answer to this question is NO. The whole point of the "Sell Me This Pen" test was to see if the seller understood that they needed to create a need for the product as well as urgency, In the Wolf of Wall street the answer to that question was to ask the buyer to write down their name on a piece of paper, their response? I don't have a pen...
Why then is my answer no its not relevant? If your talking to a customer about replacing their warm roof they already have a need, they already want the product, the work to get that buyer interested and talking to you has already been done by your marketing.
Keeping with the Pen analogy lets change the setting, your buyer is talking to 2 other pen sellers, why should they choose yours? And that's the question isn't it.... How do I win this business.
My name is Keith Turley and I have been selling conservatory warm roofs for 6 years and sold more than 1000 warm roofs in this time. I have never sold poor quality products and generally I have been more expensive than my competitors but I have always supplied more value and my customers know that.
Along with my business partner Ian and our fantastic team we now manufacture and supply the Leka range of products including tiled conservatory roofs, orangery flat roofs, modular buildings and aluminium roof lanterns. But how did we take our business from a 1 man band to a flourishing warm roof business?
The answer is simple, we were different, we were able to offer the buyer something our competitors couldn't and that extended to our product.
Back to the Pen.... Who still uses a fountain pen? No one does and why? because someone innovated and created the biro, less mess, no complicated ink well changes... it just worked better and the fountain pen was no more.
What makes the Leka Warm Roof Different?
1. Warm Deck - insulated above the rafters (Supalite, Equinox, Guardian, Ultraframe, icotherm, Warmer Roof are all cold deck systems)
2. Deeper rafter with deeper insulation - no insulated plaster boards needed meaning no invasion on the frames and no eaves packing needed
3. It contains no timber - so no warping, rotting or extra weight
4. It contains no aluminium - so no condensation which will destroy the top boards and degrade the insulation
5. Lightest on the market (19% lighter in fact than a very light aluminium system)
6. Internally Insulated rafters so no cold spots every 600mm
7. GRP frame is 600 x more thermally efficient than aluminium which eliminates cold bridging
8. No batten needed externally or internally saving huge amounts of time when installing
What's different about your warm roof system at the moment? Something so significant that it beats the rest of the market hand down? I want to share my warm roof sales art with you and hopefully we will be able to do business together. If you want to know more about how to secure warm roof sales using the Leka tiled roof system then get in touch with us at Alutherm and ask for Keith.
www.alutherm.co.uk | 01785 503832 | info@alutherm.co.uk
