We all know the famous line "Sell Me This Pen" and no doubt just about everyone reading this post will know which film that came from but is it really relevant? My answer to this question is NO. The whole point of the "Sell Me This Pen" test was to see if the seller understood that they needed to create a need for the product as well as urgency, In the Wolf of Wall street the answer to that question was to ask the buyer to write down their name on a piece of paper, their response? I don't have a pen...

Why then is my answer no its not relevant? If your talking to a customer about replacing their warm roof they already have a need, they already want the product, the work to get that buyer interested and talking to you has already been done by your marketing. 

Keeping with the Pen analogy lets change the setting, your buyer is talking to 2 other pen sellers, why should they choose yours? And that's the question isn't it.... How do I win this business.

My name is Keith Turley and I have been selling conservatory warm roofs for 6 years and sold more than 1000 warm roofs in this time. I have never sold poor quality products and generally I have been more expensive than my competitors but I have always supplied more value and my customers know that. 

Along with my business partner Ian and our fantastic team we now manufacture and supply the Leka range of products including tiled conservatory roofs, orangery flat roofs, modular buildings and aluminium roof lanterns. But how did we take our business from a 1 man band to a flourishing warm roof business?

The answer is simple, we were different, we were able to offer the buyer something our competitors couldn't and that extended to our product. 

Back to the Pen.... Who still uses a fountain pen? No one does and why? because someone innovated and created the biro, less mess, no complicated ink well changes... it just worked better and the fountain pen was no more. 

What makes the Leka Warm Roof Different?

1. Warm Deck - insulated above the rafters (Supalite, Equinox, Guardian, Ultraframe, icotherm, Warmer Roof are all cold deck systems)

2. Deeper rafter with deeper insulation - no insulated plaster boards needed meaning no invasion on the frames and no eaves packing needed

3. It contains no timber - so no warping, rotting or extra weight

4. It contains no aluminium - so no condensation which will destroy the top boards and degrade the insulation

5. Lightest on the market (19% lighter in fact than a very light aluminium system)

6. Internally Insulated rafters so no cold spots every 600mm

7. GRP frame is 600 x more thermally efficient than aluminium which eliminates cold bridging

8. No batten needed externally or internally saving huge amounts of time when installing

What's different about your warm roof system at the moment? Something so significant that it beats the rest of the market hand down? I want to share my warm roof sales art with you and hopefully we will be able to do business together. If you want to know more about how to secure warm roof sales using the Leka tiled roof system then get in touch with us at Alutherm and ask for Keith.

www.alutherm.co.uk | 01785 503832 | info@alutherm.co.uk

When deciding on what kind of "Solid" roof to put on your conservatory or extension the first thing you will discover is that the market is full of different products made by an ever growing number of manufacturers. So how do you decide which one to choose? Of course every one will say there roof is the best and convincingly explain why another roofing system is no good!

One thing to bare in mind is that the company you choose to make your roof is just as important as the product itself. Do the manufacturers stand by the product with guarantees? Are they confident when your talking to them about the solid roof market and in particular how they are fitted? If your supplier can't give you the support you need as regards knowledge and skill then what's it going to be like if and when you run into an issue? That alone may rule out third party sellers, be wary of companies passing on roofs from manufacturers, some of them will have great prices i'm sure having done under table deals with system houses but do they really know anything about the product and will your roof be right when it comes to installation?

What options are available for your solid roof is an important factor too, some suppliers only provide one type of tile and that tile may be a nasty sheet like material made to look like tiles to cut costs. Others might only do a pitched roof where as a flat roof might be more appropriate to your needs, if your supplier does not have the range of product offerings then you can be sure they won't explore those options with you so finding a supplier with a broad product offering is key to finding the right solution. A prime example of this is the different insulation properties of your roof, dependent on where you are in the UK you may need different insulation levels for your local authority, if your supplier does not offer solutions for your area you may not get a product that satisfies regulations. 

Finding a product that ticks all the boxes is difficult. We will look at a few of the common pitfalls when it comes to solid roofs to understand what you need to be looking out for.